Our Mission

Our primary mission here at True Football Towers is to produce high-quality, insightful and accurate articles about football in England, as well as international football and topics regarding the game’s governance (FIFA, UEFA, the FA).

We aim to gain our readers’ trust, respect, and attention, and develop a community around the site, as well as our social media channels and podcast.

We aim to provide the highest quality journalism possible to grow our reputation, audience, and participation in the broader football debate. We love our beautiful game.

Our Core Values

Accuracy & Truth

We are committed to providing accurate information in our articles. Our statistics will be rigorously checked and linked to reliable sources where possible before our content goes live.

If we ever make a mistake, we will do our best to correct it clearly and promptly. Everybody makes mistakes, but we strive for perfection and welcome any feedback on inaccurate or contentious facts that could be published in error.

Independence

We are not influenced by any club, advertiser or corporate giant. We are fiercely independent, and our reporting is based on evaluating all opinions, views, statistics, and facts to maintain a high level of editorial integrity.

Fairness & Objectivity

Football is a game of opinions, as we all know. However, we believe in presenting every article with fairness, balance, facts, and context, along with a sprinkling of editorial opinion.

Passion

We are footy fans first, and, like many of our readers, believe in the power of football to connect, inspire, and unite people from all walks of life.

Transparency

We are 100% transparent with our audience about our sourcing, any advertisements that might appear, and cookies that the site might use. Please refer to our Privacy Policy for more information.

We want to express our gratitude for your ongoing support and regular visits to our site. Have a great day and good luck at the weekend.

You can find out more about our journalists, podcasters and researchers on the Authors page of this site.